Know How To Make A Catchy Slogan.
Catchy slogans do not popo up in individuals minds when they in need of one. The process of creating a catchy slogan is quite a process. This can take you and your team weeks and even months to master. Don’t worry, we’ll outline how to make a good slogan and the various factors that make a slogan bad or good. These tips are seven in number.
Highlight your USP. This involves making sure that you answer the following questions.
Who are you and what does your company do? How are your operations different. The main aim of these steps is to make sure that you find out your unique selling points.
Research on your target market at all times. Next on your list is research. After knowing your target market, make sure you are also able to know those that are likely to engage with your product. You can learn all these info from the established websites and also from social media. From social medias like Facebook you can be able to see their locations and profile.
Have a brain storming session. In this stage, a slogan should now be formulated. Involve your team at all times and make sure you get their views. Make sure you throw all ideas to the table without hesitations. All members can participate and even bounce back an improved version of what other had suggested.
Make sure you keep the slogan short and memorable. Slogan only work when the public is able to connect the slogan with your brand. For this reason, a slogan should always be short and memorable at all times. Use simple words that are easy to understand. Try to be honest to when making a slogan. The slogan should represent all that you will offer to the public.
A slogan should also be timeless. This means that they should be able to last for long durations of time. “Can you hear me now” is an example of a timeless slogan. A catchy slogan should be able to last even for decades.
The last step involves asking your audience. The audience is very important and for this reason always involve them. This is because they are the main users of the slogan after all. Let the market tell you what they think about the slogan. Get your best ideas and have a poll on social media, for example, to see which one the audience likes best. You can also narrow down to a particular slogan and get views about it from the public.